our services:
Having a powerful brand transcends having a great sales pitch.
Platform Presence is here to unveil your brand’s true power – to make sure your brand lives prominently in hearts and minds everywhere.
Together, let us bring your brand to life.
Our unique process offers a way to make sure your brand becomes an integral part of peoples’ lives and an authority above the competition.
our process:
Our 3-phase process is designed to distinguish your brand’s worth and reveal your brand’s leadership. To achieve this, you need:
- Strategic Brand Mindset
- Proper Positioning
- High Visibility
- Consistent Proof of Value
phase i:
Brand Mindset Activation
This prepares your mind to remain focused, inspired and steadfast throughout the branding journey that lies ahead.
You will be empowered to understand:
- – What is branding at its core?
- – When should we brand?
- – Why is branding important?
- – Statistical findings that support the need for strategic branding efforts.
- – What is neurobranding?
- – How consumer brains make purchasing decisions?
- – Why does neurobranding matter?
- – How can neurobranding be applied?
- – What do we need to develop, propagate and sustain branding mindsets within our teams / departments / organisations for long term branding success?
- – What is the benefit to developing and sustaining a successful brand mindset within our teams / departments / organisations?
- A Do-It-Yourself guide that enables you to successfully conduct your own brand audit. This can be used for personal, team or organisational brands.
Always, remember that branding is a marathon, not a sprint.
phase ii:
Brand Strategy Development
Successful Branding takes years of creative effort, commitment and consistency to achieve. We help you conceptualise your ideal brand and design a strategy that can be implemented in multiple spheres to achieve maximum impact for your brand at minimal cost. In this phase, you will be equipped to:
Through various creative assessments and exercises, we help you:
– Define your Anchor Statement
– Define your Brand Mission, Vision and Values
– Articulate your Unique Branding Proposition
– Define your Brand Character
– Define your Brand Persona
At the end of these enlightening sessions, you will be able to clearly articulate and design:
– Your Brand Style. This includes your logotype, colour palette, fonts, business name, desired website design and layout style, images and overall genre.
– Your Brand Signature. This includes analysis and development of your value offerings, core competencies, proprietary processes, models, systems etc.
Through creative assessments, we help you discover:
– What will put and keep you ahead of the curve against your competition?
– How you can consistently occupy the majority of the consumer mind share within your industry / field
– How you can creatively ensure sustenance and development of Brand Stability
Through creative assessments, we help you:
– Explore and evaluate numerous brand implementation pathways
– Determine the ideal approach that has potential for longevity and a high success rate
– Craft a favourable brand implementation strategy
phase iii:
Brand Application & Amplification
This is the phase with the bulk of the proper positioning, high visibility and consistent proof of value aspects of achieving brand distinction and leadership.
Our team accelerates your brand building process by putting your brand implementation strategies into effect through our visibility-building and value-marketing services below: