brand strategy development
"Foresight gives us the power to choose the future we desire."
Successful Branding takes years of creative effort, commitment and consistency to achieve.
Therefore, it is imperative that you to set your sights on the end goal from the beginning, and design a powerful and meaningful brand that consistently communicates and resonates with all who interact with it.
Our Brand Strategy Development programme equips you to do this and much more!
Together we employ vision, foresight and planning to craft a concise strategy that will direct your brand building efforts towards achieving brand leadership.
Platform Presence helps you conceptualise your ideal brand and design a strategy that can be implemented in multiple spheres to achieve maximum impact for your brand at minimal cost.
WHAT YOU GAIN
You will be empowered to:
Through various creative assessments and exercises, we help you:
– Define your Anchor Statement
– Define your Brand Mission, Vision and Values
– Articulate your Unique Branding Proposition
– Define your Brand Character
– Define your Brand Persona
At the end of these enlightening sessions, you will be able to clearly articulate and design:
– Your Brand Style. This includes your logotype, colour palette, fonts, business name, desired website design and layout style, images and overall genre.
– Your Brand Signature. This includes analysis and development of your value offerings, core competencies, proprietary processes, models, systems etc.
Through creative assessments, we help you discover:
– What will put and keep you ahead of the curve against your competition?
– How you can consistently occupy the majority of the consumer mind share within your industry / field
– How you can creatively ensure sustenance and development of Brand Stability
Through creative assessments, we help you:
– Explore and evaluate numerous brand implementation pathways
– Determine the ideal approach that has potential for longevity and a high success rate
– Craft a favourable brand implementation strategy
