Why Doctors Need Websites
Statistics show that:
- More than 70% of patients search online for a suitable physician
- 86% of patients inform themselves online about medical topics
- 66% start their medical searches at Google and then look out for the websites of the doctors’ practices near them
In this day and age, people expect to find everyone online, including doctors / medical practices. Not having a professional website is almost like not having an office phone.
Unfortunately, too many doctors and medical practitioners fail to see the value of standard marketing practices like websites. Some may even fall prey to the old-fashioned belief that advertising makes a medical professional look desperate.
But today, the lack of a website can put both your reputation and your business at risk. Here are 3 good reasons for doctors / medical practices to have a website:
- You can establish credibility with patients and peers.
This can be achieved through creating expert blog content, sharing patient testimonials and showcasing any awards, nominations or achievements you hold. - Your patients can conveniently book appointments with you directly on your website.
This can reduce administrative costs spent on paper work, give you insight on a patient before they arrive, and additionally, you can include information about what patients can bring to their first appointment, and how they can prepare for upcoming procedures at your office. - You can be a direct source of information / updates / news to your patients
They can find out as much as they need to and trust this information because it is from a credible source. You can include a breakdown of your services and procedures which will help potential patients find you easier when searching online and recommend you to others in need.
Are you a doctor / medical practitioner who understands the value of having an online presence and would like a website designed for them? Click here to contact us and we’ll get you started!