How To Create A Powerful Personal Brand

Creating a personal brand doesn’t need to be a complicated process. You just need to follow these three major steps:

1. Prepare your mindset.

   You need to understand that branding is a marathon, and not a sprint. Preparing your mindset involves understanding that change won’t happen overnight and being committed to persistence and consistence until your desired goals are achieved.

   It also involves having a clear vision for your brand. Take the time to think about your desired brand holistically and picture where you would like to be in 5, 10 or even 20 years. Constantly envisioning this will keep you motivated through the long haul.

2. Develop a brand strategy

   This is essentially a road map; a detailed plan guided by your vision. It involves:
   – Formulating your brand purpose and message: your anchor statement, mission, vision, values, unique branding proposition, brand character and brand persona.

   – Designing your brand image and identity
   a) Your brand style (logotype, colour palette, fonts, business name, desired website design and layout style, images and overall genre)
   b) Your brand signature (value offerings, core competencies, proprietary processes, models, systems etc.)

   – Uncovering your brand’s game-changer
   a) What will put and keep you ahead of the curve against your competition? 
   b) How can you consistently occupy the majority of the consumer mind share within your industry / field?
   c) How can you creatively ensure sustenance and development of Brand Stability

   – Selecting your highest impact brand implementation pathway
   a) Explore and evaluate numerous brand implementation pathways
   b) Determine the ideal approach that has potential for longevity and a high success rate
   c) Craft a favourable brand implementation pathway

3. Apply your selected brand implementation pathway

   This is typically your content marketing strategy; how you will consistently showcase your expertise and build credibility as a brand. Brand implementation pathways include:

   – Designing a website for blogging, to showcase your certifications / awards and your portfolio
   – Starting a professional youtube channel
   – Publishing books
   – Releasing articles in traditional media
   – Booking multiple public speaking engagements
   – Social media management e.g. profile creation and content management on LinkedIn, Twitter
   – Email marketing
   and so much more!