8 Reasons Why You Should Redesign Your Website
Following the recent onset of the COVID-19 pandemic, many websites have become a more significant part of business operations. Clients, now more than ever, more readily research, compare and buy products and services online. As a result, you may have reviewed your website and begun to think,
“My website looks outdated”
“I don’t think it is serving my business at full capacity.”
“I think my website needs more functionality.”
“Is it due for a website redesign?”
To help you come to the right conclusion, here are eight reasons why you should redesign your website.
1. Your Website’s Purpose Has Changed
If your site’s purpose or goals have changed, then you may require a website revamp. For instance, if your new goal is to generate more leads, your webpages may need restructuring to become lead funnels; or if you’ve intend to focus on making more sales online, you may need to change the layout to look more commercial.
It’s always a good idea to regularly check and ensure your site is still in line with your latest marketing strategy.
2. Your Website Is Not Mobile-friendly/Responsive
Google recently announced mobile-first indexing. This means Google will consider mobile performance first when ranking websites in search engine results.
In 2019, over 53% of all internet traffic originated from mobile devices and according to Google, 61% of users are unlikely to return to a website that doesn’t work well on mobile, with 40% visiting a competitor’s website instead.
If your website is not responsive and mobile-friendly, it is highly likely that you’re losing leads and clients. In this case, your website is definitely due for a redesign.
3. Your Website Is Slow
1 in 4 users will abandon a website that takes more than 4 seconds to load. Users want to access information quickly and easily. If your page takes too long to load, your leads may end up on your competitor’s site instead of yours.
Your website needs to be redesigned with speed as a priority, not an afterthought.
4. Your Website Is Difficult to Use / Navigate
Overly complicated site structure and navigation are clear signs you need a website redesign. Your webpages should not be more than 3 clicks from your homepage? If they are, your site needs better structuring.
If a user is browsing your website, they should have a quick and intuitive path from any page on your site straight to the information they’re searching for.
Furthermore, they should have a direct path back to where they just were, once were, or started their journey. If your site doesn’t enable this, you need a redesign.
5. You’ve Gone Through A Rebranding Process
If you’ve recently updated your brand, update your website to match it to prevent losing brand recognition and quality leads.
If you have made changes to your business logo, colour palette, imagery, tone of voice, content, brand messaging, etc. you must redesign your website to reflect any major changes to your branding and provide a consistent look and feel.
6. Your Website Looks Outdated
Approximately 75% of people will judge the credibility of your business based solely on the design of your website.
You don’t want your brand to look outdated. A brand design from 1991 won’t resonate with your audience in 2021. Modernise your design, navigation, and visual elements to create a website that is more visually appealing so you can stay trendy with your audience.
7. People Aren’t Staying On Your Site
Your website is the first impression your audience gets of your brand. If people are leaving your site soon after they find it, you may need to rethink your design.
A website redesign will help you decrease your bounce rate and turn that traffic into income-generating leads.
8. Your Competitor’s Website Is Significantly Better
While it is true that you don’t need to redesign your website every time one of your competitors updates theirs, it’s important to keep your website is in line with the quality of your competitors, at the very least. Otherwise you’ll most likely lose sales to them.
Keep an eye on their SEO techniques and performance, their functionality, content and design. If you visit your competitors website and start to feel disappointed in your own, you probably need to redesign your website to one that you can be proud of.
What's Next?
A website redesign can competely transform your company and help you revitalise your digital marketing efforts.
If you’re strongly considering how you can transform your website and make design changes to improve its performance, reach out to our friendly team and we’ll do all we can to bring your brand to the next level. Click here to contact us.